NEW DELHI: Reliance Industries' telecom arm Jio controlled by the country's richest man Mukesh Ambani has always been a matter of concern for its rivals in the sector. From a range of discounts to the launch of "effectively free" entry-level 4G handset, Jio has always surprised the incumbent players by its actions. After a long run in the dark, the telecom stocks last week breathed a sigh of relief when the newest entrant announced a hike in mobile data tarriffs. Launched in September last year, Jio has said that it will turn profitable "shortly". In a recent speech at an award function, Ambani lauded the government's initiative towards digital payments and signalled a soft stance for its rivals in the market. He said, "The prime minister's vision is backed up by the concrete action in terms of open, transparent and fair policies where even some ragging by incumbents is tolerable and fun and we can still be friends." Ambani also pra