Google, at its high-profile Google for India press conference, announced the official roll-out of the Google Assistant for the Reliance JioPhone. This is a first for any feature phone in the world, but then, those who know a thing or two about it would know, the JioPhone is a little different from any other feature phone in the market right now. Note that the JioPhone already comes with its own in-house assistant -- called HelloJio -- that can be used for voice search and to fire up relevant apps, including calling and texting people. It's a bit slow, but, the fact that a feature phone has this functionality is in itself quite a big deal, to say the least. The availability of Google Assistant just adds one more feather to its cap. Just like it is on a high-end smartphone, Google Assistant will allow users of the JioPhone get quick and relevant information about their search queries both in text as well as in a conversation-based manner. The experience will be customised for ...