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Flipkart does a soft launch of its grocery category under Supermart in Bengaluru

BENGALURU:  Online retailer  Flipkart  has re-entered the grocery category, launching it under  Supermart  on its mobile application to an initial set of customers in Bengaluru ­­ stepping up competition against US-based rival  Amazon .  Flipkart, which has been talking about foraying into the FMCG segment for a while now, had launched its grocery category and started deliveries in Bengaluru a few months ago, only for its employees.  Flipkart's grocery marketplace requires a minimum order value of Rs 500 and provides free delivery for orders over Rs 1,000, according to information available on the mobile app.  “We have done a soft launch for grocery categories at Flipkart. Currently, it is available to select customers in Bengaluru. In line with our aim of transforming e-commerce in the country through technology, we want to make shopping for everyday essentials convenient for our customers, we intend to scale it up to all customers in Ben...