Back in 2015, former Chief Executive Steve Ballmer claimed that only Microsoft represents serious competition for Apple hardware. While Microsoft’s mobile business is dead, the company is still serious about its Surface lineup and considers the devices as the ultimate laptop. The Creative Strategies surveyed 1300 US consumers about their favourite PC brand in work and personal preferences. While the industry claims that PC is dead, but when we talk about productivity, 81% of Americans prefer notebook as their primary device. Users between 18 and 35 years old prefer a notebook or a desktop while 14% users prefer the device they have at the time. Now as 2-in-1 devices are growing, 21% of cunsomers are using a Surface Pro or iPad Pro. Furthermore, 17% consumers are planning to get a Surface Pro while only 14% consumers are interested in iPad Pro. The young tech adopters are seeing the two brands equally, 52% of the consumer considers Microsoft Surface as the best ...