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Vodafone Takes on Jio Phone, Launches 4G Smartphone at 'Effective Price' of Rs. 999

The entry-level 4G phone segment is lately receiving all the eyeballs thanks to the launch of  Jio Phone , a feature phone. Airtel recently tried to take on the competition with a  smartphone rival  priced at an 'effective price' of Rs. 1,399. Now, Vodafone has jumped into the fray with its own most-affordable 4G phone priced at an 'effective price' of Rs. 999. The company says the phones will be made available from November. Notably,  Micromax tied up with BSNL  last week to launch the  Bharat-1  4G-enabled feature phone. Much like the  Airtel 4G smartphone  where the company tied with Karbonn, Vodafone has tied up with  Micromax  for the  Bharat-2 Ultra . Under the Vodafone and Micromax partnership, interested users on Vodafone network or even new customers can buy the new Bharat-2 Ultra 4G smartphone at Rs. 2,899, and will have to recharge it with at least Rs. 150 per month for the next 36 months. Vodafone says that t...