Google has finally started to roll out its Google Assistant to its Android TV platform, where it is going to compete against Amazon’s Alexa and Apple’s Siri on respective platforms. The Google Assistant will first be available on NVIDIA’s SHIELD TV console , next on Sony’s Bravia TVs and then on other hardware running Android TV. Google launched its Assistant for smartphones about a year ago and since then expanded its reach to hundreds of millions of smartphones as well as its Google Home smart appliance. In both cases, Google tried to tailor the Assistant experienace for usage model of the appropriate devices: smartphones have relatively screens, whereas Home only has a speaker and a microphone (it can use TV as a display, but this is not a media streamer). The company has been promoting the planned launch of Assistant support for Android TV devices alongside NVIDIA for almost a year now – ever since the refreshed 2017 edition console was announced all the way ...