As a wave of disruption hits India, most domestic companies are running for cover The remedy to ride the disruptive wave is to mount disruption itself. Not too long ago, a leading Indian telco approached one of us to deliver a keynote address. The brief: to motivate executives in the wake of reddening bottomlines and imminent layoffs induced by the ‘Jio effect’. We marvelled at how lethargic these leading telcos had become, even though they were cognisant of the Jio launch a year earlier. What is visible, clearly, is the ineptitude of Indian companies to lead disruption from inside out. While all the existing players imagined Jio to commence a price war, they were struck by a disruptive vicissitude in the unit of business itself. Disruption is everywhere. From telecom to retail, financial services to IT, and pharma to travel. Take, BFSI (banking, financial services and insurance). With the regulatory thrust for better liquidity and digitisation post-demonetisat...