To Counter Jio, BSNL Launches Rs 249 Plan. Details Here Telecom players are launching new plans every other day to retain customers and halt Reliance Jio's aggressive attempts to grab market share. BSNL launched a Rs 249 Plan with 1GB of data per day Reliance Jio's disruptive entry in to the Indian telecom industry has triggered a pricing war among operators. Established telecom players are launching new plans every other day to retain customers and halt Reliance Jio’s aggressive attempts to grab market share. Even state-owned telecom players are not keeping themselves away from this competition. In its latest bid to match up with Reliance Jio's offering, state-owned telecom giant Bharat Sanchar Nigam Limited (BSNL) has launched a voice and data centric plan for Rs. 249, which will provide unlimited voice and 1 GB data per day for 28 days for prepaid mobile customers. BSNL's Rs. 249 plan gives free voice (local and STD) on BSNL to BSNL calls and 1 GB ...