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OnePlus beats Samsung, Apple to No. 1 slot in online premium segment: IDC

The company is now planning to strengthen its position by offering special prices between October 4 and October 8, in the second wave of the Amazon Great Indian Shopping Festival, where the OnePlus 3T will be available from Rs. 24,999. OnePlus appears to have thrown off market leader  Samsung  and its arch rival Apple  from their top positions in the online only premium segment with the Chinese smartphone maker grabbing 57% share of the market above Rs 26,000, as per International Data Corporation India.  IDC said that OnePlus was No 1 in the segment in the quarter ended June, in the online segment, followed by Apple with a 37.8% share and Samsung with a paltry 4% share. Established players are likely to dispute these findings.  "More than half of premium smartphones sold online during 2017 Q2 were an OnePlus, to be specific, OnePlus 3T or  OnePlus 5  on the back of its digital first strategy," analysts at IDC said in a statement on Wednesday....