Why manufacturers should experiment more – the innovations that became a hit Smartphone manufacturers over the years have tried a little bit of everything in their attempts to innovate. It hasn’t always worked, and we’ve been critical when it doesn’t, but today we come to you in good faith: let’s celebrate those breaking the mold! Why? Well, trying something new and bold is often fraught with danger. Not just because Apple will come along a few years later and suggest they did it better. But because ideas are expensive and when they don’t work, it hurts. To give you an example, one of the longest sequences of fails has been modular phones, which have been consistently attempted over the years without much luck. The LG G5 with its hot-swap modular approach was probably the best attempt, and it fell flat. The much more ambitious Project Ara from Google teased us for three years and never saw the light of day. At Google I/O , Paul Eremenko introduced Proje...