Flipkart's partnership with BookMyShow, to introduce an entertainment offering MUMBAI: Flipkart is in talks for a strategic partnership with ticketing platform BookMyShow in a move that will build out its services and transaction offering against Paytm. The talks, which are at a preliminary stage may see the Tiger Global backed e-commerce player pick up a significant minority stake in BookMyShow, said two people aware of the discussions. A partnership with market leader BookMyShow will give Flipkart, which is also building out its payments platform Phonepe , a play in the ticketing market and a more frequent use case for its service to customers. Both Flipkart and BookMyShow did not respond to email queries sent by ET. Flipkart's partnership with BookMyShow, to introduce an entertainment offering, is the latest amongst the top 3 ecommerce players moves to build out integrated service verticals beyond their bread and butter e...