Pixel phones: For Google, the biggest challenge, however, is how it will convince consumers to buy a Pixel-branded product. With the Pixel 2, Google has reworked its plans to sell the two new devices, which will go on sale next month in India. Google ’s latest Pixel 2 series has been launched in San Francisco with much fanfare. But beyond all the hype is the stark realisation that the first first set of phones under the Pixel brand were not quite a runaway success for the search giant, which has been nurturing hardware ambitions for quite some time. Even Google knows the hardware game is no easy to crack, especially when it comes to competing against the likes of Apple and Samsung , along with the long list of Chinese manufacturers. But then Google has made it clear that it will plot a different path to take on the competition. CEO Sundar Pichai said the Pixel’s “combination of AI and software in hardware” can bring it a “different perspective for solving problems o...