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Showing posts with the label exalted evolutionary pinnacle as the cockroach

Apple’s iPhone SE has the reached the same, exalted evolutionary pinnacle as the cockroach

Cockroaches have been around for 300 million years. After  emerging in the Carboniferous period (affectionately named the Age of Cockroaches), the creatures have scurried along pretty much unscathed and unchanged. They’ve endured the arrival (and departure) of the dinosaurs, massive rise (and fall) of sea levels, steam engines, nuclear power and, more recently, cans of Raid. Cockroaches are a pinnacle of evolution. On a less grand scale, you might add the design of the iPhone SE to the list. As Apple touts its $699 iPhone 8, and the upcoming $999 iPhone X (read “ten”), only a step away from making phones nothing but a slab of glass, it’s worth reflecting on the virtues of the predecessor that may outlive them all. Last year, Apple sold  215 million  of its phones. The $349 iPhone SE, launched in March 2016, quickly claimed a healthy share of those sales:  9.8% of all sales by the second quarter of 2016 . The SE has proven to be the culmination of the most timeless iP...