BookMyShow Tests Ticket Confirmations on WhatsApp HIGHLIGHTS BookMyShow has made WhatsApp a default ticket confirmation channelIt is the first Indian ticketing brand to join WhatsApp for BusinessThe company aims to cover its entire user base in the next few weeks Online entertainment ticketing platform BookMyShow on Thursday joined hands with the WhatsApp business pilot programme. As part of this test , the ticket booking platform has made WhatsApp a default ticket confirmation channel for all its users. According to BookMyShow , the company is the first Indian online ticketing brand to integrate with WhatsApp for Business . "WhatsApp has definitely become a preferred mode of communication for millions of people in our country and we could identify tremendous value in making it a default ticket confirmation channel," said Ravdeep Chawla, Head of Product, BookMyShow, in a statement. The feature has been rolled out and the company aims to cover its en...